Maxwell Mukaria Mwenda — Founder & CEO, Cycle Africa Bikes

Maxwell Mukaria Mwenda is the founder and CEO of Cycle Africa Bikes Limited, Nairobi’s premium bicycle retailer. Since 2019 he has built Cycle Africa Bikes from a single-store bike workshop into Kenya’s most-reviewed premium cycling brand, with 337 verified five-star Google reviews, ten staff, two showrooms, and approximately KES 60 million in annual turnover.

The story

Maxwell started Cycle Africa Bikes as a small bike technician operation in Nairobi’s CBD. Over six years he has scaled the business into East Africa’s leading Giant bicycles dealer, opening a flagship showroom on Dar es Salaam Road, a dedicated Giant showroom at the Dar es Salaam Road flagship, and a second store at Junction Trade Centre. Growth came through direct China factory sourcing, an early bet on premium brands (Giant, SAVA, CAMP, Cruztrek, NOOYAH, TWITTER), and a customer-experience-first approach that closes 80% of sales through WhatsApp rather than in-store walk-ins.

Cycle Africa Bikes is now the partner-of-choice for Nairobi’s high-end cyclists, weekend ride communities, corporate wellness programmes (KCB, Army, several churches), and bike financing partnerships (Faraja, M-KOPA, LOOP FLEX).

What he is building

• Cycle Africa Bikes — Nairobi’s premium bicycle retailer (this brand)
• Cycle Africa Riders — Open Strava cycling community for road, gravel, MTB, e-bike riders across Kenya. Saturday group rides, monthly 500-km Cup, jersey + bidon prizes.
• Kestriva — Wyoming-incorporated premium bike export brand sourcing African-curated inventory back into US and EU markets
• Cycle Africa Group — pan-African expansion vision: franchise-model premium retail across East Africa, then continent-wide own-brand manufacturing

Areas of expertise

• Direct-to-factory bicycle sourcing in China
• Premium bicycle retail in emerging markets
• Building WhatsApp-first sales engines
• B2B corporate wellness through cycling
• Bicycle financing partnerships (BNPL, salary check-off, microfinance)
• Strava community building + automated leaderboard engagement
• African e-commerce export to global markets

Connect

For media, partnership, or speaking enquiries: [email protected] · +254 725 511 513 · LinkedIn

Visit Cycle Africa Bikes on LinkedIn, follow @cycle_africa_bikes on Instagram, or @cycle_africa254 on TikTok (66.8K followers).